Meet the coaches

About Parenting Game Plan

We're parents who've been in the trenches — and we built the playbook we wish we'd had.

Our Mission

At Parenting Game Plan, we believe every family has what it takes to win — they just need the right game plan. Until now, parenting influencers provided scripts and tips, not a comprehensive system. Our mission is to equip families with with a practical, proven playbook for kids age 2 - 18.  With the Parenting Game Plan approach you don't just deal with misbehavior, our comprehensive system prevents misbehavior in the first place.

This game plan was developed by a therapist with decades of experience and who is also the parent of 7 grown children and grandparent of 24. We understand what it takes to develop a winning family team. We're your coaches — and we're in your corner.

What We Stand For

Family First

Everything we teach starts and ends with the belief that your family is worth fighting for.

Practical Playbooks

No fluff. Real strategies you can use at the dinner table tonight.

Coaches, Not Critics

We meet you where you are — no judgment, just guidance and encouragement.

Parents Are the MVPs

You are the most important person in your child's life. We help you show up that way.

The Head Coach

Real parents. Real experience. Real results.

Joan Landes, MA CMHC

Joan Landes, MA CMHC

Founder and Head Coach

Licensed Therapist | Parent of 7 | Grandparent of 24

You want a coach who knows the score -- who has had winning and losing seasons with her family. Who has lived through 7 babies, toddlers, and teen years, and survived it all with marriage intact. Battle tested and scarred, but proud of the family that we have developed. We get it. We know the hard parts. And we've come out victorious and will share our secrets with you!

Joan Landes with her family
My family 2026

I remember being so tired, all I could do was cry while folding the laundry. I have been so frustrated that I shattered a plate against a wall when arguing with my husband, I have yelled at my twin boys when they unstuffed their diapers all over their bedroom. After they dumped entire bottles of shampoo on my bathroom carpet. (White carpet! Red shampoo!). I've been so feverish and trying to rock and comfort a sick toddler all night when every cell in my body was burning. I've survived the joys and travails of 7 teens. I get it. And I know how to play the long game. When I see parents who struggle to manage their family, my heart goes out to them. That's why I developed the Parenting Game Plan! My years as a licensed counselor working with families, children, and teens has shown me that most parents expect too little of their children. I've spent years working in residential treatment centers with teens, in a public school setting as a counselor, in low income clinics, private agencies, faith based centers, and government agencies. Along with raising a huge family of kids, my clinical experience helped me to connect the dots quickly. Every child can do better, and with a great game plan, families can do ALOT better. They just need some expert coaching. That's the Parenting Game Plan.

Ready to Build a Stronger Team?

Explore our coaching programs and find the right fit for your family.